Congrats to Baze, Health 2.0 Runner-up

Baze: Where Pill Pack meets Precision Nutrition

Congratulations to Isam Haddad, Co-founder, Chief Scientist & CTO at Baze, 2nd runner-up out of 60 applicants at this week’s Health 2.0 HIMSS VentureConnect! VenAdvisory was thrilled to help Baze as pitch coach. Baze is a disruptive precision nutrition company using blood lab results for accurate dosage.

VenAdvisory tailored the pitch narrative for the Health 2.0 investor panel. We worked with the founder to create a compelling story for consumers (e.g., proof points such as savings in out-of-pocket doctor visit and lab costs, clinical validation, and consumer experience).

Courtesy of  Baze

Courtesy of Baze

Commercializing Healthcare Solutions in the U.S.

This event has passed. You can watch segments of the workshop by clicking the part 1 video button.



Event Details

It’s a challenge breaking into the U.S. market. Traction is hard. Competition is intense. Companies use VC funding to buy business. Pilots are hard to convert into paying contracts for sustainability (LTCV). 

Too many companies falter in the go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. These companies may lack product-market fit, business model fit, localization, proof points, and customer validation. Forty percent of all failed launches are due product-market fit alone.

Then after you jump through all those hoops, further questions and dilemmas arise:

Who pays? The consumer? Insurance? The government? Pharma? It’s hard to follow the money while simultaneously making your business case in the U.S. with the plethora of reimbursement, business model and regulatory paths.

To create paths forward, VentureLab and VenAdvisory bring you a working, collaborative session where we will offer real-world, practical tools, frameworks and tips for commercializing health solutions in U.S. markets. See how you can save 30% more time and money while getting to market.

  • Snapshot of U.S. Market
    1. Providers
    2. Payers
    3. Pharma
    4. HCIT & Service Vendors (channel)
    5. Considerations
  • Playbook: U.S. Go-To-Market (GTM) Case Study
    1. Commercialization Framework
    2. Key Questions
    3. Process
    4. Considerations
  • What NOT to Do
    1. Common Traps
  • Discussion
    1. Other Experiences Q&A


  • 10:00 a.m. Registration, networking and light refreshments

  • 10:30 a.m. Workshop starts

  • 1:30 p.m. Workshop concludes


Who Should Attend this Session?

  • Digital health companies

  • $1M to $75M in ARR or ready to look at U.S. markets

  • CEOs, Product Managers, Chief Revenue Officers, Chief Marketing Officers, Strategy



Geof Baker

Managing Director @VenAdvisory

The advisors and Geof at VenAdvisory serve startup, growth-stage, and enterprise-class organizations by accelerating the adoption of innovative solutions in healthcare ecosystems. VenAdvisory has worked with over 80 healthcare CEOs with their business and go-to-market (GTM) plans, judged winning pitches at HIMSS, Mass Challenge and Health 2.0 and work with incubators. 

Geof is active in digital health leadership communities as a workshop facilitator and speaker at conferences. Previously, he founded and sold several service and software companies. He has have worked as Chief Marketing Officer for a $100M HIT company, served in executive roles at Cognizant managing a P&L of +$100M, executed transactions with corporate development teams (from $25M to $2.7BN), raised $16M in capital, founded, built then sold 2 IT companies (Optum, +$30M IQVIA). His prior work experience includes HCA, EY, and Cigna. He received his MBA from the Wharton School of Business and BA from Williams College.        

On-Site Event Location

This workshop event will be on-site at the IBM Innovation Space - Markham Convergence Centre in Ontario from 10:00 am – 1:30 pm EDT on July 26, 2018.


How To Spend Less Time and Money GTM Webinar

How to Spend Less Time and Money Going-to-Market:
A Commercialization Chat With VenAdvisory.
As part of a June 6th MassChallenge Texas event, this webinar was edited from its original 60-minute length. Available transcript is here



It's a challenge launching your solution. Only 10% of all launches make it. Markets are overcrowded, VC over funding hasn’t helped, enterprise (B2B2C) sales cycles are long, customer adoption requires change, and business cases are hard to make. 

Too many companies falter in the middle, go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. These companies lack product-market fit, localization, and need for proof points, and customer validation. 



This session offers practical tools and tips for commercializing tech solutions. We will wear our product manager, business development, and investor hats.

  • Quick fundamentals (no lectures, just context)

  • Insights and Learnings (case studies)

  • Questions & Discussion



How to close the product market fit gap, confirm sales interest and scale. 

  1. Pitfalls to Avoid

  2. Closing the Traction Gap

  3. Accelerate GTM™ framework for faster customer validation

  4. Go-to-Market Plan



MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Switzerland, Texas, and the UK, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential early-stage startups across all industries, from anywhere in the world. To date, 1,495 MassChallenge alumni have raised over $3 billion in funding, generated over $2 billion in revenue, and created over 80,000 total jobs.



Purvi Gandhi

Chief Financial Officer/Partner, @Hone Capital, Advisor to VenAdvisory 

Purvi is an advisor for VenAdvisory and works at Hone Capital. In the past 18 months, Hone Capital has invested over $100MM in over +350 early to growth stage startups in the technology sector (healthcare, consumer, fintech, AI, B2B, B2C). Hone capital network has provided a deal flow of more than 1,000 quality opportunities in just the past 12 months.

Geof Baker

Managing Director @VenAdvisory

For the past 20+ years, Geof has driven topline revenue growth in IT services ($165M in 3 years). He managed a P&L of +$100M, raised $16M in capital, executed transactions with corporate development teams (from $25M to $2.7BN), and built and successfully sold 2 companies (Optum, +$30M IQVIA).