Workshop

Video 9—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • Getting the Sales Mix and Pricing Terms Right

  • Key Questions for Business Model Fit

  • Localize Your Sales Proof Points

  • Identify Your Conversion Rates

  • Key Questions for Customer Acquisition

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Video 8—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • Twelve Box Healthcare Lean Canvas Adaptation

  • Assumptions, Hypotheses

  • Public Health Market

  • Business Model Fit

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Video 7—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • US & International Procurement Process

  • Supply Chain Business Model

  • US Market Size

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Video 6—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • Case Study

  • Key HF Stakeholders

  • Competitive Landscape

  • Interviews, Assumptions


Video 5—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • Localized Healthcare Investment

  • Health System Incubators

  • US Healthcare Value Chain

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Video 4—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • CMS Categories of Payments to Providers

  • Bundled Payments

  • US Healthcare Value Chain

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Video 3—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

  • Lower Cost of Customer Acquisition

  • GTM Framework

  • Value From Your Business Model

  • US Reimbursement Models

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Video 2—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Geof Baker of VenAdvisory discusses the following topics during the "Commercializing Your Healthcare Solution in the US" Workshop at ventureLAB in Toronto, Canada.

Topics

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  • Proven GTM Approaches

  • US Health System Adoption of HiT is Slow

  • What approaches can you take to reduce your B2BC sales cycle by 30% compared to industry average?


Video 1—Commercializing Your Healthcare Solution in the U.S. Workshop

Description

Intro to the "Commercializing Your Healthcare Solution in the US" Workshop by Geof Baker of VenAdvisory sponsored by ventureLAB. This workshop took place in Toronto, Canada, on July 26, 2018, at the IBM Innovation Space, Markham Convergence Centre. 

Topics

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  • Where are you on your business journey? Early-stage? Growth? Enterprise?

  • Product-market fit validates, denies or qualifies assumptions with customers. It replaces belief and propaganda with voices from industry and customer.

  • A universal problem is under-investing in the business development effort hindering the validation of hypotheses.

  • A lack of product-market fit leads to failure.


Commercializing Healthcare Solutions in the U.S.


This event has passed. You can watch segments of the workshop by clicking the part 1 video button.


Organizer

 
 
 
 

Event Details

It’s a challenge breaking into the U.S. market. Traction is hard. Competition is intense. Companies use VC funding to buy business. Pilots are hard to convert into paying contracts for sustainability (LTCV). 

Too many companies falter in the go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. These companies may lack product-market fit, business model fit, localization, proof points, and customer validation. Forty percent of all failed launches are due product-market fit alone.

Then after you jump through all those hoops, further questions and dilemmas arise:

Who pays? The consumer? Insurance? The government? Pharma? It’s hard to follow the money while simultaneously making your business case in the U.S. with the plethora of reimbursement, business model and regulatory paths.

To create paths forward, VentureLab and VenAdvisory bring you a working, collaborative session where we will offer real-world, practical tools, frameworks and tips for commercializing health solutions in U.S. markets. See how you can save 30% more time and money while getting to market.

  • Snapshot of U.S. Market
    1. Providers
    2. Payers
    3. Pharma
    4. HCIT & Service Vendors (channel)
    5. Considerations
  • Playbook: U.S. Go-To-Market (GTM) Case Study
    1. Commercialization Framework
    2. Key Questions
    3. Process
    4. Considerations
  • What NOT to Do
    1. Common Traps
  • Discussion
    1. Other Experiences Q&A
 

Agenda

  • 10:00 a.m. Registration, networking and light refreshments

  • 10:30 a.m. Workshop starts

  • 1:30 p.m. Workshop concludes

 

Who Should Attend this Session?

  • Digital health companies

  • $1M to $75M in ARR or ready to look at U.S. markets

  • CEOs, Product Managers, Chief Revenue Officers, Chief Marketing Officers, Strategy

 

SESSION FACILITATOR

Geof Baker

Managing Director @VenAdvisory

The advisors and Geof at VenAdvisory serve startup, growth-stage, and enterprise-class organizations by accelerating the adoption of innovative solutions in healthcare ecosystems. VenAdvisory has worked with over 80 healthcare CEOs with their business and go-to-market (GTM) plans, judged winning pitches at HIMSS, Mass Challenge and Health 2.0 and work with incubators. 

Geof is active in digital health leadership communities as a workshop facilitator and speaker at conferences. Previously, he founded and sold several service and software companies. He has have worked as Chief Marketing Officer for a $100M HIT company, served in executive roles at Cognizant managing a P&L of +$100M, executed transactions with corporate development teams (from $25M to $2.7BN), raised $16M in capital, founded, built then sold 2 IT companies (Optum, +$30M IQVIA). His prior work experience includes HCA, EY, and Cigna. He received his MBA from the Wharton School of Business and BA from Williams College.        


On-Site Event Location

This workshop event will be on-site at the IBM Innovation Space - Markham Convergence Centre in Ontario from 10:00 am – 1:30 pm EDT on July 26, 2018.