Video 1—Commercializing Your Healthcare Solution in the U.S. Workshop


Intro to the "Commercializing Your Healthcare Solution in the US" Workshop by Geof Baker of VenAdvisory sponsored by ventureLAB. This workshop took place in Toronto, Canada, on July 26, 2018, at the IBM Innovation Space, Markham Convergence Centre. 


  • Where are you on your business journey? Early-stage? Growth? Enterprise?

  • Product-market fit validates, denies or qualifies assumptions with customers. It replaces belief and propaganda with voices from industry and customer.

  • A universal problem is under-investing in the business development effort hindering the validation of hypotheses.

  • A lack of product-market fit leads to failure.