How To Spend Less Time and Money GTM Webinar

How to Spend Less Time and Money Going-to-Market:
A Commercialization Chat With VenAdvisory.
As part of a June 6th MassChallenge Texas event, this webinar was edited from its original 60-minute length. Available transcript is here



It's a challenge launching your solution. Only 10% of all launches make it. Markets are overcrowded, VC over funding hasn’t helped, enterprise (B2B2C) sales cycles are long, customer adoption requires change, and business cases are hard to make. 

Too many companies falter in the middle, go-to-market phase, exposing themselves to lower valuations, significant financing risks, and suboptimal outcomes. These companies lack product-market fit, localization, and need for proof points, and customer validation. 



This session offers practical tools and tips for commercializing tech solutions. We will wear our product manager, business development, and investor hats.

  • Quick fundamentals (no lectures, just context)

  • Insights and Learnings (case studies)

  • Questions & Discussion



How to close the product market fit gap, confirm sales interest and scale. 

  1. Pitfalls to Avoid

  2. Closing the Traction Gap

  3. Accelerate GTM™ framework for faster customer validation

  4. Go-to-Market Plan



MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Switzerland, Texas, and the UK, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential early-stage startups across all industries, from anywhere in the world. To date, 1,495 MassChallenge alumni have raised over $3 billion in funding, generated over $2 billion in revenue, and created over 80,000 total jobs.



Purvi Gandhi

Chief Financial Officer/Partner, @Hone Capital, Advisor to VenAdvisory 

Purvi is an advisor for VenAdvisory and works at Hone Capital. In the past 18 months, Hone Capital has invested over $100MM in over +350 early to growth stage startups in the technology sector (healthcare, consumer, fintech, AI, B2B, B2C). Hone capital network has provided a deal flow of more than 1,000 quality opportunities in just the past 12 months.

Geof Baker

Managing Director @VenAdvisory

For the past 20+ years, Geof has driven topline revenue growth in IT services ($165M in 3 years). He managed a P&L of +$100M, raised $16M in capital, executed transactions with corporate development teams (from $25M to $2.7BN), and built and successfully sold 2 companies (Optum, +$30M IQVIA).