VenAdvisory works at the intersections of strategy, innovation, new product development and commercialization in healthcare and technology.

We’re passionate about accelerating your teams successfully through concept-to-commercialization phases with an outcome of greater, realized value.

In 2014, we started mentoring CEOs and founder teams from life science, device and healthcare application companies. We found a compelling need for better product-market fit and go-to-market support. We became excited about launching a platform and professional services that were affordable, efficient and tied to evidence-based practices. 

We wanted a framework that spoke to the GTM process and product-market fit. We needed to promote a shared understanding between our clients and advisors for effective commercialization strategies. We found we could apply MIT and Stanford’s proven commercialization methodologies to healthcare and make a real difference for our clients. And it worked!

Since the early days, we've worked with over a hundred CEOs and teams to create compelling, winning pitches and evidence-based financial plans to raise money at Health 2.0, Mass Challenge and incubators. We’ve advised dozens of companies ranging from growth to large enterprises on commercialization. Today, we also conduct workshops on commercialization. 

To give back, we raise thousands of dollars from our work for high impact community service organizations.




Working with You.

Clients say our results are exceptional because we are so passionate. We don’t just “get things done”, we make them happen. We’re inspired to help our clients be successful while making a difference in the experiences, value and care people receive.


Our Advisors

The expertise of our team saves you valuable time to market, so you make the best use of your resources. Our advisors have +20 years’ average functional domain experience working for payers, providers, IT services, technology and venture capital firms.

Our independence and market access get you the honest feedback you need from customers to cost-effectively experiment and gain traction.

The deep financial and fundraising experience we possess helps you create the compelling business case you need for further investment.

Our years of proven brand positioning and +$450M in solution selling will shortcut your go-to-market and time-to-value.


Overall, our team members have 20+ years average experience including:

  • Working with payers, providers, public sector, and technology organizations.
  • Harnessing an extensive network of VCs, incubators, digital health companies, resources.
  • Raising funds (over $300M in capital).
  • Founding 15 successful technology companies.
  • Launching 11 healthcare and financial services solutions.
  • Selling over $500M in enterprise software into healthcare.
  • Achieving multiple exits.
  • Effectively turning around small and large enterprise operations.


GTM | Digital Health | Advisory

MBA, +25 years in Digital Health, IT Delivery, Analytics, Product Management & Marketing, Sales, Business Development. Cognizant (2012 Account of the Year Award, P&L $100M), Med-Vantage (founded, funded: $15M, +100 EEs, sold to IMSHealth), Awarded Top Provider Search Engine by Consumer Health World, 35 Media Placements and Nationally Recognized in Pay-for-Performance, E-Med Solutions (founded, funded: $2M and sold to Optum), HCA, UniHealth, BDC Advisors, EY, Cigna. Selected Clients: Xerox, HealthNet, Blue Shield, Horizon BCBS, Cigna, BCBS MA, Cedars Sinai, U of T, Tenet Health, Change Healthcare, McKesson, Quality Healthcare Asia. Williams College, Wharton.


Lara Druyan

Commercialization | Transactions | Ventures | Fintech

MBA, +20 years in Venture Capital, Product Marketing, Commercialization. Royal Bank of Canada, G&B Partners; Pilot Growth Equity, SRI Ventures, US Venture Partners, Allegis Capital, Silicon Graphics, Merrill Lynch. San Jose Business Journal: Women of Influence in the Silicon Valley (2009). Board of Trustees for the City of San Jose Federated Employee Retirement System. U of Chicago, Harvard Business School W’50 Honoree (100 most successful women leaders).


Dennis Robbins, PH.D., MPH

Person Health | Wellness | Engagement | Behavioral Economics

PH.D., M.P.H +30 years is a prominent health innovator, thought leader, and activist. His distinguished career spans multiple sectors of health, wellness, healthcare, business, ethics, and policy. He has authored and published eight books and contributes to the literature extensively with over 400 articles, chapters, and thousands of lectures in health and healthcare. National Fund for Medical Education Fellow at Harvard Visiting Scholar | Research Fellow at Harvard Medical School, Public Health. Advisor to President’s and White House Commission on Complementary and Alternative Medicine, Consumer Engagement Advisor to the Office of the National Coordinator, Advisor to Office of the Surgeon General of the Army, Walter Reed, and the CMO of the Navy. Harvard University, Boston College.



CMO | Positioning | Messaging | Pricing

+30 years in Strategy, Product Management and Marketing, Content creation, Global Press and Analyst relations (Strategic, Tactical and Crisis), Federal Sales. Experienced Product Manager for applications ($8B/yr.), OS (2M units/yr.), Enterprise Server ($500M/yr.), Consumer SAAS, venture funding, consulting. IMS Health, Microsoft, VMWare, IBM.



CTO | Engineering | Digital Health | Fintech

MS, BSEE, +20 years in Software Engineering, Mobile, HIT, Solution Architecture, Research Scientist, Systems Integration, IT Infrastructure, CareCent, Healthgiva, Confiserve, UBS, Ceridian, MN Dept of Transportation, USPS, Subhloans, F5 Networks, Force10, The Ascend, Nortel Networks, Nevis Network. Columbia, Berkeley, University of New Mexico.



Business Strategy | Revenue Growth | Customer Experience

MBA, + 25 Years, $400M in Healthcare Sales & Business Development, Average deal $4M. Sales in Population Health Management, Health Information Exchange, Analytics, Diagnostic Imaging, EHR and Revenue Cycle. Wins Delivered (founder), Medicity, Aetna Accountable Care Solutions, Care Team Connect (9th employee, drove startup sales revenues from $60k to $1M, sold to Advisory Board Company), McKesson (closed RelayHealth’s largest sale), Mede/Analytics, Shared Medical ($42M Annual P&L) later sold to Siemens and Cerner. Selected Clients: HCA, Advocate, Banner, Rush and Henry Ford. DePauw University, Wharton.



Marketing | Branding | Strategy | Customer Insights and Experience

MBA, +25 years in Marketing, Advertising, Branding, Business Strategy and Planning, Market Research, Marketing Analytics, Product Design, Product Marketing, Communications, Digital Marketing and Content Strategy, and Website Development. Led teams, functions, projects, at Cigna, GE, Visa, McKesson, Brown & Toland Physicians and other healthcare and financial services clients including healthcare start-ups. Strategic Advisory Council member for HCIT data and analytics company. Colgate University, University of Connecticut.



Business Strategy | Breakout Marketing | Fund-raising

MS, BA, +25 years in Executive Management, Marketing, Success in building distinctive, fast-growth technology companies. Co-founder GreyHeron and has worked with over 130 companies including cloud | SaaS, healthcare, biotech and Cleantech. Serious Energy, IBM, HP, Ingres (CA), Neuron Data (Fair Isaac) and Central Point. MIT, Computer Science.



Precision Medicine | Research Scientist | Machine Learning | Product Management

PH.D., +25 years in scientific/engineering R&D, product and technology development, data science, biostatistics, informatics, and systems integration & automation for healthcare, life sciences, and energy. Led teams of 50+ doing medical diagnostic commercialization, pharmaceutical R&D for cancer and infectious disease therapies, study design and analysis, biomarker discovery and validation. 50+ peer-reviewed publications. GE Healthcare, Novartis, Tethys Bioscience, Lawrence Berkeley National Laboratory, VCU Department of Health Related Sciences, Phoenix Energy, Texas A&M, UC Berkeley College of Chemistry.



Precision Medicine | Research Scientist | Machine Learning | Product Management

MBA, MS, BS, +20 years in Life Sciences, Health Research, Biotechnology, Entrepreneur. Optical sensors, stem cell research, mechanisms of angiogenesis, and cancer research. Radish Medical Solutions (Machine Learning, Breast Cancer diagnostics), Emergent Detection, Amgen, VA Medical Center, Alere Well being, Howard Hughes Medical Institute. Venture Advisor (OSHU), LSWA Mentor, UW Commercialization Center. U of Washington, Entrepreneurship and Strategy, Biochemistry, UM, Ann Arbor, Microbiology.



Financial | Fund Raising | Valuations

BA, +20 years in APAC – Silicon Valley Venture Capital/Private Equity in technology & non-technology, Digital Health CFO closed $15M Series A round and advising on M&A options and ultimate exit to public company. Public Accounting. CSC Venture Capital, Ligadata Board, Taiyo Pacific, Allegis Capital, H&Q, Deloitte & Touche, Charles Schwab. Finance & Accounting, UC Berkeley.



Financial & Economic Modeling | Business Cases | Valuations

MBA, + 20 years in economic modeling and financial roles, corporate development, transfer pricing, and management. Clients/engagements for multi-billion dollar entities, as well as startups. Kaiser, Enron, GSK-IRS, DreamWorks Film, Walmart. Industry experience: healthcare, pharmaceuticals, technology. Kaiser, PG&E, E2open, BPM. UC Berkeley, U of Chicago, U of Oxford.



Digital Health Technology | Finance | GTM

MBA, MSCS, +15 years in Digital Health. Advisor to healthcare startups and emerging growth companies in technology (interim CTO), digital health innovation, design, data/analytics, buildout. Finance (interim CFO) for seed and Series A fundraising. GTM strategy including value proposition definition/quantification, branding, messaging, segmentation, and marketing implementation. Business development focused on hospitals, health insurance payers, health insurance brokers, and primary care physician groups. Health Care Service Corporation (BCBS of IL, MT, NM, OK, and MT), KPMG, Land of Lincoln Health. DePaul University (MBA), Northern Illinois University (MSCS), University of Illinois (BS engineering).



Agile Program Delivery | Solution Architecture

MBA, PGDiP Computing, BSc Physics. +15 Years in HIT, Epic MyChart, Patient Portals, Trizetto Facets, Agile Program Mgmt, SDLC. Blue Shield, Kaiser, British Telecom, Toshiba. Imperial College of London, St. Mary’s College.



Heart Failure Management | Palliative Care | Patient Centered Care

30+ years nursing experience in patient care, education, research and leadership. Healthcare and educational Innovation, Collaboration, Entrepreneurship, Technology integration. Heart Failure Palliative Care thought leader, speaker and author. Clinical Professor U of WI Madison, Adjunct Faculty Johns Hopkins School of Nursing. PhD Nursing U of WI Milwaukee, MN U of Washington Cardiovascular Nursing. BS Nursing Seattle Pacific University.



Digital Media | Ad Tech | Marketing

Sc, +25 years in Mobile Advertising, Digital Media, Big Data, Predictive Modeling, Real-time Bidding. Serial entrepreneur with multiple exits. Kochava, InferSystems, XPV Capital, Webworks, LSI Logic, Intel. U of Guelph, Theoretical and Mathematical Physics.



Preventive Medicine | Research | Clinical Analytics

Primary care physician, experienced in clinical evidence-based research, data analysis, clinical trial studies, clinical ROI modeling and health economics. Clinical Research, Healthcare Data Science, Digital Health, Biostatistics, and Business Development. THB (Medical Director). Publications in peer-reviewed journals include BMJ sports and Diabetes care. Coauthored a book on public health. All India Institute of Medical Sciences, ranked second in class. Placed among top 100 doctors in India. Northwestern MBA (accepted).



Pharmacy Management | Health Information | AI Researcher | Pharmacist

MSHI, Rph, 20+ years in pharmacy management managing a portfolio of pharmacies in the San Francisco and Oakland markets with yearly sales of over $121 million. Pharmacy strategy, workflow, innovation, improving paient outcomes, AI researcher.



Business Development | Product Marketing | Strategy

MBA, 12+ years of diverse experience in healthcare organizations ranging from health plans to integrated delivery systems, and startups. Experience includes innovation, change management, execution, population health, customer journey analysis, and business development. Innovation at Premera Blue Cross and Chief of Staff at Kaiser Permanente.



Market Research | Outreach | Sales Operations

BBA sales, marketing, social media, SEO analytics, campaign management, sales CRM operations, website development, blogger. Author Beneath the Borealis, Alaskan living. Previously Managed Social Psychology Lab at UC Berkeley, Owned & Operated Reps Fitness. University of California at Berkeley, Psychology.



Business Development | Product Marketing | Strategy

MBA, BSc, 14+ years in technology, healthcare, and product innovation at leading companies and start-ups, including Microsoft, Dexcom, and Kryptiq (now Enli Health Intelligence). Duke University engineer, University of Washington executive MBA.


Kirin Riddell

Market Research Associate

Market Research Associate. Emergency Medical Response and Search and Rescue at Wrangell-St. Elias National Park. Previously research associate in biology at National Park Service, University of Colorado and Duke University. Customer management and outreach for backcountry guide services in Alaska. BS Earth Systems, Stanford University.



Operations | Talent Management

BA, +10 years Nonprofit Executive. +7 years Human Resources | Operations Director | Early-stage technology companies. Strategic planning, project management and operations. Scaling administrative and HR processes. Pitzer College.




Business Partners

Strategic partnerships with leading design and digital health development firms enable us to deliver your complete commercialization solutions from ideation to launch for all your business, clinical and IT needs.





Want to help? We're always on the lookout for talent. Send us an email at


Social Good

Community Involvement

VenAdvisory strives to make a positive difference both locally and globally. Here are some of the worthy causes we support.




The Houston Food Bank has a history of providing disaster relief and will provide food and supplies in the short term and for many months to come to residents in southeast Texas who will struggle to rebuild their lives. The Food Bank will work closely with our network of partner agencies to ensure food is getting to those who need it most. The Food Bank also finds ways to connect offers of help with those who are providing help.

Puerto Rico

United for Puerto Rico is an initiative brought forth by the First Lady of Puerto Rico, Beatriz Rosselló, in collaboration with the private sector, with the purpose of providing aid and support to those affected in Puerto Rico by the passage of Hurricane Irma and Hurricane María. 100% of the proceeds will go to helping the victims affected by these natural disasters in Puerto Rico.

Santa Rosa

The overwhelming consensus is to donate to the Redwood Credit Union. It is a very popular, well-respected local credit union. 100% of the donations go to victims of the fire and relief efforts.